Alisha Camacho

Resume/CV

Career Profile

Award-winning professional creating content that empowers educates and inspires positive change toward a more sustainable and equitable future.

Education

University of Maryland, College Park

Master's in Journalism, Philip Merrill College of Journalism

Multi-platform

August 2023 – December 2024

The George Washington University, Washington, D.C.

Bachelor's of Arts, Geography & Environmental Studies, cum laude, 2013

  • Research: Anacostia Community Conservation & Education
  • Study abroad: SIT Brazil Amazon Resource and Human Ecology

Professional Experience

University of Maryland School of Public Health

September 2023 – Present

Science Communicator Research Assistant, RESPIRAR Project

Contributing to a multi-million dollar National Institute of Health grant addressing structural racism and pandemic effects on farmworkers.

    • Spearhead content development and strategy across platforms.
    • Design outreach materials in Haitian Creole and Spanish.
    • Monitor web analytics; revamp website for improved user experience.
    • Translate technical content into accessible language.
    • Analyze data to create visualizations supporting research findings.

Capital News Service

Data Bureau reporter, Aug. 2024 – present
Investigative reporter, Jan. 2024 – August 2023

    • Helped manage a series on private security and police trends.
    • Published three pieces in The Baltimore Banner
    • Directed photojournalism and multimedia efforts, including data visualizations and social media packages.
    • Customized code to enhance web layout and multimedia integration.

Visual Storyteller

January 2013 – Present

Offer multimedia production and communications services. Key projects include:

    • Design a professional brand and website for Dr. Devon Payne-Sturges.
    • Collaborated with Brandire Agency to create blogs and social media content for the Jane Bancroft Robinson Foundation.
    • Support The Chisholm Legacy Project by researching and developing web copy for their Policies for the People and selecting sound bites for social media from Global AfroBeat Live Talk Show from COP27
    • Create the documentary, The Untold Stories at Buzzard Point, to capture the rapid development taking place while using preliminary footage as an outreach tool
    • Produced a video in partnership with Groundwork Anacostia and National Park Service in 2015 that became used as a training tool to address racism in National Parks

Washington Area Community Investment Fund (Wacif)

Communications Manager, July 2021 – June 2022

Multimedia Production Specialist, April 2020 – June 2021

  • Executed communications and content strategy across six initiatives.
  • Supervised one staff member and four contractors to keep projects on track.
  • Oversaw the development of brand assets supporting the launch of three business centers in partnership with local and federal government partners.
  • Managed six websites and managed the launch of five.
  • Oversaw 17 social media channels.
  • Doubled web conversations and increased blog views by 168%.
  • Led marketing efforts supporting an 80% growth in events.
  • Improved email click-through rates by 29% through A/B testing.
  • Produced photography, graphic design, press releases, and blogs.

Smithsonian Anacostia Community Museum

September 2018 – December 2019

Outreach & Communications Coordinator (Contract)

  • Led outreach and communication efforts for key programs, including Urban Waterways and the Women's Environmental Leadership Initiative.
  • Collaborated with museum staff, partners, and contractors to develop educational content and workshops for the urban garden program
  • Edit audio interviews and photos into 33 education outreach videos in compliance with Smithsonian Disability Support Services
  • Developed inter-generational educational content and workshops, including a bilingual traveling exhibit and instructional guides.

Near Buzzard Point Resilient Action Committee (NeRAC)

September 2015 – September 2018

Communications Specialist & Volunteer

  • Helped found NeRAC
  • Spearheaded communications via email blasts, social media, and press releases.
  • Represent NeRAC at public events and private meetings.
  • Assisted citizen science efforts to advocate for community health
  • Launched a GoFundMe page raising over $7,000 for a resident in need

Dumbarton Oaks Park Conservancy

Education Program Coordinator, August 2014 – June 2017

Jelleff Environmental Education Fellow, April 2014 – August 2014

  • Pioneered an education program introducing 2,000 youth to Dumbarton Oaks Park in partnership with the National Park Service
  • Designed and implemented 15+ programs and events in the park and classroom
  • Wrote curriculum following the Next Generation Science Standards for K–8
  • Supervised interns, volunteers, and partners to keep programs on track
  • Guided volunteers groups ranging in size between 3–90 participants
  • Successfully applied to grants and managed annual budgets totaling $45,000
  • Generated engaging communications content for e-news and social media

United States Senate

July 2008 – August 2008

Senate Page

  • Represented former MA Senator John Kerry in Congress
  • Delivered correspondence and legislative materials, prepared the chambers

Certifications

Digital Marketing Certification

Hubspot Academy, 2022

Digital marketing strategy, content creation planning, SEO, email marketing, social media management, web optimization.

National Geographic Educator Certification

National Geographic, 2020

Skills: Educational program development, competency-based framework, environmental science communication.

Skill Sets

  • AP Style: Proficient in Associated Press style for journalism and media writing.
  • Content Creation: Developing content for digital and print mediums, including web, social media and one-pagers.
  • Data Visualization: Producing visual representations for comprehension.
  • GIS: Conducting spatial analysis and mapping.
  • Graphic Design: Designing visual content for various mediums.
  • Mentoring: Providing guidance and support to young professionals and youth.
  • Photojournalism: Production and editing of video and photo content.
  • Project Management: Coordinating and leading projects.
  • Research and Analysis: Performing research and presenting findings.
  • Science Communication: Translating complex concepts for diverse audiences.
  • Social Media Management: Executing and managing social media strategies.
  • Web Development: Brand development, UX/UI, web copy, analytics.

Software & Tools

  • Adobe Creative Suite: Photoshop, Illustrator, Lightroom, InDesign, Premiere Pro
  • Data Analysis & Visualization: ArcGIS, QGIS, Datawrapper, Flourish, R Studio, Google Analytics
  • Equipment: Zoom audio recorders, DSLRs, mirrorless, broadcast and cinema cameras.
  • Web Development: HTML, CSS, WordPress, Squarespace, Wix
  • Project Management: Asana, Monday.com, Hubspot, ClickUp, Miro
  • Social Media Management: Sprout Social, Hootsuite
  • Additional tools: Final Cut Pro, Canva, MailChimp

Awards & Recognition

Recipient of the University of Maryland's Graduate Fellowship

2023 - 2024

AVA Digital Awards Gold Winner for web production

2022

MarComms Gold Award for Annual Report

2021

Recipient of mini-grant for climate change documentary project, Climate and Urban Systems Partnership (CUSP) DC

2015

Service of Excellence Nomination for Sustainability Award, The George Washington University

2010

Recipient of GWU's Board of Trustees Scholarship

2009 - 2013

Presentations

Camacho, A., Hamilton, R., & Williams, C. “Addressing Community Health Through the Prism of Housing, Environmental, and Redevelopment Policies in Southwest, Washington, D.C.” Whole Person. Whole Team. Whole Communities. Summit., National Harbor, MD, 2019.

Camacho, A., Fulton, K., Hamilton, R., Harrison, E., Hsieh, S., “Buzzard Point Environmental Health Project.” Washington Area Citizen Science Network Fall Regional Meeting, American Association for the Advancement of Science, Washington, D.C., 2018

Bingham, P., Bishop, P., Camacho, A., Fulton, K., Hamilton, R., Hsieh, S., Air Pollution & Respiratory Illnesses at Buzzard Point, University of Maryland Symposium on Environmental Justice & Health Disparities, University of Maryland, 2018